Proceedings Of The 2009 Academy Of Marketing Science (ams) Annual Conference (developments In Marketing Science: Proceedings Of The Academy Of Marketing Science)
by Leroy Robinson Jr. /
2014 / English / PDF
4.2 MB Download
Founded in 1971, the Academy of Marketing Science is an
international organization dedicated to promoting timely
explorations of phenomena related to the science of marketing in
theory, research, and practice. Among its services to members and
the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of
volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights, complimenting the Academy’s
flagship journals, the
Founded in 1971, the Academy of Marketing Science is an
international organization dedicated to promoting timely
explorations of phenomena related to the science of marketing in
theory, research, and practice. Among its services to members and
the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of
volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights, complimenting the Academy’s
flagship journals, theJournal of the Academy of Marketing
Science (JAMS)
Journal of the Academy of Marketing
Science (JAMS) and
andAMS Review
AMS Review. Volumes are edited by
leading scholars and practitioners across a wide range of subject
areas in marketing science.
. Volumes are edited by
leading scholars and practitioners across a wide range of subject
areas in marketing science.
This volume includes the full proceedings from the 2009 Academy
of Marketing Science (AMS) Annual Conference held in Baltimore,
Maryland.
This volume includes the full proceedings from the 2009 Academy
of Marketing Science (AMS) Annual Conference held in Baltimore,
Maryland.