Product Customization
by Lars Hvam /
2008 / English / PDF
4.1 MB Download
For the majority of industrial companies, customizing products
and services is among the most critical means to deliver true
customer value and achieve superior competitive advantage. This
book presents an operational procedure for the design of product
configuration systems in industrial companies. It is based on the
experience gained from more than forty product configuration
projects in companies providing customers with tailored products
and services.
For the majority of industrial companies, customizing products
and services is among the most critical means to deliver true
customer value and achieve superior competitive advantage. This
book presents an operational procedure for the design of product
configuration systems in industrial companies. It is based on the
experience gained from more than forty product configuration
projects in companies providing customers with tailored products
and services.