Public Relations In China: Building And Defending Your Brand In The Prc
by D. Wolf /
2015 / English / PDF
663.9 KB Download
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
