Retailing: An Introduction
by Paul Brittain /
2004 / English / PDF
1.6 MB Download
This text provides a comprehensive introduction to all aspects of
retailing and the fundamental elements of retail management and a
retail organisation's activities so that the reader will have a
solid platform on which to build. Intended not only for students in
college and universities, the book serves as an invaluable tool for
those already working in selling, marketing or retailing who
require more knowledge of how retailing works. It is also the
perfect resource for aspiring retail managers who may have received
little formal training on the subject.
This text provides a comprehensive introduction to all aspects of
retailing and the fundamental elements of retail management and a
retail organisation's activities so that the reader will have a
solid platform on which to build. Intended not only for students in
college and universities, the book serves as an invaluable tool for
those already working in selling, marketing or retailing who
require more knowledge of how retailing works. It is also the
perfect resource for aspiring retail managers who may have received
little formal training on the subject.
