Revenue Management In Manufacturing: State Of The Art, Application And Profit Impact In The Process Industry
by Danilo Zatta /
2016 / English / PDF
5.3 MB Download
This book focuses on the application of revenue management in the
manufacturing industry. Though previous books have extensively
studied the application of revenue management in the service
industry, little attention has been paid to its application in
manufacturing, despite the fact that applying it in this context
can be highly profitable and instrumental to corporate success.
With this work, the author demonstrates that the manufacturing
industry also fulfills the prerequisites for the application of
revenue management. The book includes a summary of empirical
studies that effectively illustrate how revenue management is
currently being applied across Europe and North America, and what
the profit potential is.
This book focuses on the application of revenue management in the
manufacturing industry. Though previous books have extensively
studied the application of revenue management in the service
industry, little attention has been paid to its application in
manufacturing, despite the fact that applying it in this context
can be highly profitable and instrumental to corporate success.
With this work, the author demonstrates that the manufacturing
industry also fulfills the prerequisites for the application of
revenue management. The book includes a summary of empirical
studies that effectively illustrate how revenue management is
currently being applied across Europe and North America, and what
the profit potential is.
