Review Of Marketing Research: Vol. 4
by Naresh K. Malhotra /
2008 / English / PDF
2.2 MB Download
"The Review of Marketing Research" annual series provides current,
state-of-the-art articles by the marketing field's leading
researchers and academicians. In contrast to other research
publications that impose rigid limitations on the length of
articles, "RMR" publishes longer chapters that are not only
theoretically rigorous but also offer richer detail, including
literature reviews, cutting-edge methodologies, empirical studies,
emerging trends, international developments, guidelines for
implementation, and suggestions for future theory development and
testing.
"The Review of Marketing Research" annual series provides current,
state-of-the-art articles by the marketing field's leading
researchers and academicians. In contrast to other research
publications that impose rigid limitations on the length of
articles, "RMR" publishes longer chapters that are not only
theoretically rigorous but also offer richer detail, including
literature reviews, cutting-edge methodologies, empirical studies,
emerging trends, international developments, guidelines for
implementation, and suggestions for future theory development and
testing.
