Sales Force Management: Leadership, Innovation, Technology, 12th Edition
by Mark W. Johnston /
2019 / English / PDF
32.2 MB Download
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the books reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. Its a contemporary classic, fully updated for modern sales management practice.
Pedagogical features include:
