EPUB

Read Online 3.1 MB Download

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? InShopper Intimacy

Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:A start-to-finish system for planning and executing effective campaigns.

A start-to-finish system for planning and executing effective campaigns.Powerful new tools for influencing shopper behavior and driving better results.

Powerful new tools for influencing shopper behavior and driving better results.Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders.

Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders.Best practices models for integrating internal and syndicated research.

Best practices models for integrating internal and syndicated research.Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.

Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately.Shopper Intimacy

Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across

contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut acrossall

all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.