Strategic Management: A Practical Guide
by Brennan /
2017 / English / PDF
8.3 MB Download
Table of contents :
Content: Section 1. Setting the course of the organization
1. The strategic management process
2. Establish a vision
Section 2. Environmental issues: the organization in context
3. Governance and social responsibility of the firm
4. Sustainability
5. Monitoring the external environment
Section 3. How to decide which strategy is best
6. Assessing organizational strengths and weaknesses
7. The value chain
8. Creating organizational vision
9. How to innovate and how innovation fits with strategy
Section 4. Implementation
10. Strategic clarity: is your plan complete and understandable?
11. Evaluating your strategy in a global context
12. How to provide strategic leadership
About the authors
References
Index.
