Strategic Management: Competitiveness And Globalization, Concepts And Cases
by Michael A. Hitt /
2008 / English / PDF
14.3 MB Download
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS
AND CASES Eighth Edition, is a comprehensive Strategic Management
text that combines impeccable scholarship; cutting-edge research; a
sophisticated and practical global focus; and the most thorough,
up-to-date, and relevant business examples and cases available.
Now, this seminal business text is enhanced by the addition of
powerful new media and technology resources, including an updated
video program, CengageNOW online teaching tools, and the Business
and Company Resource Center (BCRC)--a complete electronic business
library. The highly respected authors, all active teachers and
experts in the strategic management field, use a unique model that
blends classic industrial organization with a resource-based view
of the firm to explain how real-world businesses use strategic
management to build a sustained competitive advantage. The text
includes current and relevant examples to provide context for key
concepts, outstanding figures and models to illustrate key points,
and a case study section containing engaging and exemplary cases
that cover a broad range of critical issues confronting mangers
today.
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS
AND CASES Eighth Edition, is a comprehensive Strategic Management
text that combines impeccable scholarship; cutting-edge research; a
sophisticated and practical global focus; and the most thorough,
up-to-date, and relevant business examples and cases available.
Now, this seminal business text is enhanced by the addition of
powerful new media and technology resources, including an updated
video program, CengageNOW online teaching tools, and the Business
and Company Resource Center (BCRC)--a complete electronic business
library. The highly respected authors, all active teachers and
experts in the strategic management field, use a unique model that
blends classic industrial organization with a resource-based view
of the firm to explain how real-world businesses use strategic
management to build a sustained competitive advantage. The text
includes current and relevant examples to provide context for key
concepts, outstanding figures and models to illustrate key points,
and a case study section containing engaging and exemplary cases
that cover a broad range of critical issues confronting mangers
today.