Supercommunicator: Explaining The Complicated So Anyone Can Understand
by Frank J. Pietrucha /
2016 / English / PDF
175.3 MB Download
In our increasingly complicated and data-driven world, many new
developments are so complex that only experts comprehend their
nuances. But what they don't grasp is how to tell the world about
them. Communicating technical content to nontechnical listeners has
fast become a critical 21st-century skill. Explaining what you do
and why it's important drives funding, policy decisions, media
exposure, public awareness, and customer adoption. This
groundbreaking guide will help anyone to deliver clear, persuasive
messages that win hearts, minds, and budgets.
In our increasingly complicated and data-driven world, many new
developments are so complex that only experts comprehend their
nuances. But what they don't grasp is how to tell the world about
them. Communicating technical content to nontechnical listeners has
fast become a critical 21st-century skill. Explaining what you do
and why it's important drives funding, policy decisions, media
exposure, public awareness, and customer adoption. This
groundbreaking guide will help anyone to deliver clear, persuasive
messages that win hearts, minds, and budgets.
