Tactical Seo: The Theory And Practice Of Search Marketing
by Lee Wilson /
2016 / English / PDF
2.5 MB Download
Search engine optimization (SEO) is an increasingly critical tool
for digital marketers.
Search engine optimization (SEO) is an increasingly critical tool
for digital marketers.Tactical SEO
Tactical SEO explains how to
understand the opportunities, challenges, and values that SEO can
bring to companies in the long term. Chapters explore: what SEO
is and why it matters; understanding Google; the symbiotic nature
of Google and SEO; why other search engines matter; the
restraints of process-driven SEO and the value of opportunity;
supporting longevity with search ripples; thinking about SEO in
terms of value, rather than ROI; building SEO expertise in-house
versus outsourcing; evaluating success in search marketing; and
planning for the future.
explains how to
understand the opportunities, challenges, and values that SEO can
bring to companies in the long term. Chapters explore: what SEO
is and why it matters; understanding Google; the symbiotic nature
of Google and SEO; why other search engines matter; the
restraints of process-driven SEO and the value of opportunity;
supporting longevity with search ripples; thinking about SEO in
terms of value, rather than ROI; building SEO expertise in-house
versus outsourcing; evaluating success in search marketing; and
planning for the future.
