Taking Down Goliath: Digital Marketing Strategies For Beating Competitors With 100 Times Your Spending Power
by Kevin Ryan /
2014 / English / PDF
2 MB Download
Advances in software, auction-based media, analytics, and big data
have made it possible for the average marketer to compete with
marketers with 100 times the spending power. Taking Down Goliath
profiles the ways in which digital marketing can level the playing
field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data
have made it possible for the average marketer to compete with
marketers with 100 times the spending power. Taking Down Goliath
profiles the ways in which digital marketing can level the playing
field, if you know how to use it.
