The Age Curve: How To Profit From The Coming Demographic Storm
by Kenneth W. Gronbach /
2008 / English / PDF
301.3 MB Download
In business, one thing is certain: What worked 15 years ago won’t
work today, and what works today will at some point in the future
fall flat. Every 20 years or so a new generation is born, bound
together by common wants, needs, motives, and events. As each
generation ages, we all recognize that its members become ripe for
consuming a changing array of products and services. But what most
organizations fail to consider is that today’s demand cannot be
projected from yesterday’s successes, because the one
unchangeable and most dominant determinant of consumer demand is
the size of the generation that is ripe for a given product or
service. This groundbreaking book lets you in on the best ways to
position your business to roll with changing populations of ripe
consumers—including how to succeed despite the looming challenges
posed by the relatively small Generation X, and leverage the
explosive opportunities afforded by massive young Generation Y.
With its simple yet profound insights (along with eye-opening
examples of companies who succeeded or failed spectacularly in
leveraging or weathering the demographic storm), The Age Curve will
forever change the way you look at your business, and how you
perceive the generational impact on the entire commercial (and
political!) landscape. It will help you forecast far into the
future with unprecedented clarity and accuracy and propel your
business to entirely predictable long-term success.
In business, one thing is certain: What worked 15 years ago won’t
work today, and what works today will at some point in the future
fall flat. Every 20 years or so a new generation is born, bound
together by common wants, needs, motives, and events. As each
generation ages, we all recognize that its members become ripe for
consuming a changing array of products and services. But what most
organizations fail to consider is that today’s demand cannot be
projected from yesterday’s successes, because the one
unchangeable and most dominant determinant of consumer demand is
the size of the generation that is ripe for a given product or
service. This groundbreaking book lets you in on the best ways to
position your business to roll with changing populations of ripe
consumers—including how to succeed despite the looming challenges
posed by the relatively small Generation X, and leverage the
explosive opportunities afforded by massive young Generation Y.
With its simple yet profound insights (along with eye-opening
examples of companies who succeeded or failed spectacularly in
leveraging or weathering the demographic storm), The Age Curve will
forever change the way you look at your business, and how you
perceive the generational impact on the entire commercial (and
political!) landscape. It will help you forecast far into the
future with unprecedented clarity and accuracy and propel your
business to entirely predictable long-term success.
