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The world’s largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibaba’s incredible success is not only fascinating, it’s truly inspiring―especially if you’re a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world. Now available in America for the first time, the case studies and targeted essays in this eye-opening book reveal the greatest sales secrets of China’s amazing online successes―secrets that can be used to grow your own small business into a sustainable, global powerhouse. This is the most cost-effective way to make the most of your resources―and take the e-commerce world by storm. This is The Alibaba Way―growing by unleashing grassroots entrepreneurship. It’s the ultimate e-commerce success story―a powerful new growth model for small business start-ups and grassroots entrepreneurs. Part eBay, part Google, part PayPal, the Chinese company known as Alibaba was launched by its founder Jack Ma in 1999 in a small apartment with a staff of only eighteen people. It quickly became one of the fastest growing Internet companies in the world, with more than 10 million e-commerce participants and a digital ecosystem serving a hundred million consumers per day. In The Alibaba Way―the first full-length account of this e-commerce phenomenon―you’ll go behind the scenes and inside the sites that drive seemingly ordinary online sellers to extraordinary levels of success. Their stories will provide you with not just a road map to riches, but an invaluable lesson in entrepreneurship.