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80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: How Content Marketing fits into your marketing How to build your Content Marketing strategy Use Influencer Marketing to distribute your content Use SEO and PPC with your Content Marketing Metrics, tracking, and business goals for Content Marketing