The Curve: How Smart Companies Find High-value Customers

The Curve: How Smart Companies Find High-value Customers
by Nicholas Lovell / / / PDF


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A guide for companies in an age where consumers are expecting products to be minimally priced explains how to become profitable through a small number of high-spender customers, revealing evolving trends in music, publishing and video games to outline strategies for forging successful relationships with a loyal customer base.

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