The Demand Gen Pro's Cookbook 2: More Tasty Tips From Marketing's Master Chefs
by Patrick Durand /
2017 / English / PDF
2 MB Download
Whether youre targeting start-ups or Fortune 500 companies, before your marketing dishes can thrive, you need to get your kitchen in order. One way to do this is by aligning your sales and marketing teams. Its hard to assess the effectiveness of your campaigns without proper alignmenteven worse, it can lead to poor allocation of precious marketing resources. Box offers four easy steps to help you drive annual recurring revenue by getting everyone on the same page.
Directions
1. Check your tools. Make sure your marketing systems sync with your CRM.
2. Get organized. Call your entire kitchen staffincluding campaign managers,
operations, and sales leadershipinto bi-weekly meetings. Discuss previous
initiatives, your successes, and roadblocks. Work with sales to forecast new volume.
3. Between meetings, continue the conversations and stay coordinated. Good communication is key.
4. Keep everyone in the loop with tools like a dedicated Google Group and Salesforce Chatter group.
