The Farm On The Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, And Growing A Sustainable Business
by Anastacia Cole Plakias /
2016 / English / PDF
184.8 MB Download
In their effort to build the world's first and largest commercial
green rooftop farm, the founders of Brooklyn Grange learned a lot
about building and sustaining a business while never losing sight
of their mission-to serve their community by providing delicious
organic food and changing the way people think about what they eat.
But their story is about more than just farming. It serves as an
inspirational and instructional guide for anyone looking to start a
business that is successful while making a positive impact. In The
Farm on the Roof, the team behind Brooklyn Grange tell the complete
story of how their "farmily" made their dream a reality. Along the
way, they share valuable lessons about finding the right partners,
seeking funding, expanding, and identifying potential sources of
revenue without compromising your core values-lessons any socially
conscious entrepreneur can apply toward his or her own venture.
Filled with colorful anecdotes about the ups and downs of farming
in the middle of New York City, this story is not just about
rooftop farming; it's about utilizing whatever resources you have
to turn your backyard idea into a sky-high success.
In their effort to build the world's first and largest commercial
green rooftop farm, the founders of Brooklyn Grange learned a lot
about building and sustaining a business while never losing sight
of their mission-to serve their community by providing delicious
organic food and changing the way people think about what they eat.
But their story is about more than just farming. It serves as an
inspirational and instructional guide for anyone looking to start a
business that is successful while making a positive impact. In The
Farm on the Roof, the team behind Brooklyn Grange tell the complete
story of how their "farmily" made their dream a reality. Along the
way, they share valuable lessons about finding the right partners,
seeking funding, expanding, and identifying potential sources of
revenue without compromising your core values-lessons any socially
conscious entrepreneur can apply toward his or her own venture.
Filled with colorful anecdotes about the ups and downs of farming
in the middle of New York City, this story is not just about
rooftop farming; it's about utilizing whatever resources you have
to turn your backyard idea into a sky-high success.