The Four: The Hidden Dna Of Amazon, Apple, Facebook, And Google
by Scott Galloway /
2017 / English / EPUB
6.6 MB Download
Amazon, Apple, Facebook, and Google are the four most
influential companies on the planet. Just about everyone
thinks they know how they got there. Just about everyone is
wrong.
Amazon, Apple, Facebook, and Google are the four most
influential companies on the planet. Just about everyone
thinks they know how they got there. Just about everyone is
wrong.
For all that’s been written about the Four over the last two
decades, no one has captured their power and staggering success as
insightfully as Scott Galloway.
For all that’s been written about the Four over the last two
decades, no one has captured their power and staggering success as
insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway
asks fundamental questions. How did the Four infiltrate our lives
so completely that they’re almost impossible to avoid (or boycott)?
Why does the stock market forgive them for sins that would destroy
other firms? And as they race to become the world’s first
trillion-dollar company, can anyone challenge them?
Instead of buying the myths these companies broadcast, Galloway
asks fundamental questions. How did the Four infiltrate our lives
so completely that they’re almost impossible to avoid (or boycott)?
Why does the stock market forgive them for sins that would destroy
other firms? And as they race to become the world’s first
trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s
most celebrated business professors, Galloway deconstructs the
strategies of the Four that lurk beneath their shiny veneers. He
shows how they manipulate the fundamental emotional needs that have
driven us since our ancestors lived in caves, at a speed and scope
others can’t match. And he reveals how you can apply the lessons of
their ascent to your own business or career.
In the same irreverent style that has made him one of the world’s
most celebrated business professors, Galloway deconstructs the
strategies of the Four that lurk beneath their shiny veneers. He
shows how they manipulate the fundamental emotional needs that have
driven us since our ancestors lived in caves, at a speed and scope
others can’t match. And he reveals how you can apply the lessons of
their ascent to your own business or career.
Whether you want to compete with them, do business with them, or
simply live in the world they dominate, you need to understand the
Four.
Whether you want to compete with them, do business with them, or
simply live in the world they dominate, you need to understand the
Four.