The Handbook Of Communication And Corporate Reputation
by Craig E. Carroll /
2013 / English / PDF
5 MB Download
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars • Brings together state-of-the-art communication studies insights on corporate reputation • Identifies and addresses the lacunae in the research literature • Applies new theoretical frameworks to corporate reputation
