The Levity Effect: Why It Pays To Lighten Up
by Adrian Gostick /
2008 / English / PDF
149.3 MB Download
The benefits of the Levity Effect are not conjecture but are built
on extensive research and case studies from some of the world's
most successful organizations.
The benefits of the Levity Effect are not conjecture but are built
on extensive research and case studies from some of the world's
most successful organizations.New York Times
New York Times-bestselling
authors Adrian Gostick and Scott Christopher provide powerful
examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and
dozens of others, showing how lightening up can drive real business
results. The book also outlines the extensive research into the
subject--studies that cut against the grain of traditional business
thinking--including compelling data from the Great Place to Work®
Institute's 1-million-person database, which reveals that "Great"
companies consistently earn significantly higher marks for
"fun."p>In
-bestselling
authors Adrian Gostick and Scott Christopher provide powerful
examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and
dozens of others, showing how lightening up can drive real business
results. The book also outlines the extensive research into the
subject--studies that cut against the grain of traditional business
thinking--including compelling data from the Great Place to Work®
Institute's 1-million-person database, which reveals that "Great"
companies consistently earn significantly higher marks for
"fun."p>InThe Levity Effect
The Levity Effect, the authors will organize
their case around a series of "effects" that happen when you lead
with levity. The book will outline the extensive research into the
subject--studies that cut against the grain of traditional business
thinking. It will also build on the authors' consulting work to
create fun and engaging cultures with some of the world's largest
organizations and will include interviews with successful people
who have learned to use humor in their lives.
, the authors will organize
their case around a series of "effects" that happen when you lead
with levity. The book will outline the extensive research into the
subject--studies that cut against the grain of traditional business
thinking. It will also build on the authors' consulting work to
create fun and engaging cultures with some of the world's largest
organizations and will include interviews with successful people
who have learned to use humor in their lives.
