The Motivated Salon
by Mark D. Foley /
1997 / English / PDF
16.9 MB Download
Mark Foley, one of North America's premier salon consultants, has put his vast expertise between covers, detailing how you can apply time-tested practical and psychological strategies to attract and retain clients while prompting them to purchase more of your products and services. This book provides you with hard-hitting sales and marketing methods that are sure to yield more profitable results.Features: -Sales strategies and marketing techniques and how to apply them to your salon -Customer service: what it is and how to offer it to your clients -How to make the most of client purchases -The howAEs, whenAEs and whyAEs of customer service
