The New Community Rules: Marketing On The Social Web
by Tamar Weinberg /
2009 / English / PDF
14.1 MB Download
Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel
for products and services. But how do you take advantage of
them? With
Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel
for products and services. But how do you take advantage of
them? WithThe New Community Rules
The New Community Rules, you'll understand
how social web technologies work, and learn the most practical
and effective ways to reach people who frequent these
sites.
, you'll understand
how social web technologies work, and learn the most practical
and effective ways to reach people who frequent these
sites.
Written by an expert in social media and viral marketing, this
book cuts through the hype and jargon to give you intelligent
advice and strategies for positioning your business on the
social web, with case studies that show how other companies
have used this approach.
Written by an expert in social media and viral marketing, this
book cuts through the hype and jargon to give you intelligent
advice and strategies for positioning your business on the
social web, with case studies that show how other companies
have used this approach.The New Community Rules
The New Community Rules will help you:
will help you:Explore blogging and microblogging, and find out how to use
applications such as Twitter to create brand awareness
Explore blogging and microblogging, and find out how to use
applications such as Twitter to create brand awarenessLearn the art of conversation marketing, and how social
media thrives on honesty and transparency
Learn the art of conversation marketing, and how social
media thrives on honesty and transparencyManage and enhance your online reputation through the
social web
Manage and enhance your online reputation through the
social webTap into the increasingly influential video and podcasting
market
Tap into the increasingly influential video and podcasting
marketDiscover which tactics work -- and which don't -- by
learning about what other marketers have tried
Discover which tactics work -- and which don't -- by
learning about what other marketers have tried
Many consumers today use the Web as a voice.
Many consumers today use the Web as a voice.The New
Community Rules
The New
Community Rules demonstrates how you can join the
conversation, contribute to the community, and bring people to
your product or service.
demonstrates how you can join the
conversation, contribute to the community, and bring people to
your product or service.
