The One Hour China Consumer Book: Five Short Stories That Explain The Brutal Fight For One Billion Consumers
by Jeffrey Towson /
2015 / English / EPUB
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Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.
1) China is now the world’s most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.
2) The importance of China’s rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners.
3) The State still ultimately creates most of the winners.
The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie’s, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism.
