The One-percent Edge: Small Changes That Guarantee Relevance And Build Sustainable Success
by Susan Solovic /
2018 / English / PDF
216.4 MB Download
Want to stay competitive? Keep evolving.
Want to stay competitive? Keep evolving.
Solid profits, a strong brand, steady customers—all of these can
vanish when market shifts disrupt business as usual. So how do
you keep from losing ground? How do you stay a step ahead of
competitors?
Solid profits, a strong brand, steady customers—all of these can
vanish when market shifts disrupt business as usual. So how do
you keep from losing ground? How do you stay a step ahead of
competitors?
The solution is surprisingly straightforward: innovate tweak by
tweak. By making incremental adjustments to every aspect of the
business—marketing, customer service, finances, products,
people—then repeating the process, fixing weaknesses and spotting
opportunities becomes a winning habit.
The solution is surprisingly straightforward: innovate tweak by
tweak. By making incremental adjustments to every aspect of the
business—marketing, customer service, finances, products,
people—then repeating the process, fixing weaknesses and spotting
opportunities becomes a winning habit.
Entrepreneur Susan Solovic, an expert in business survival
tactics, explains how to continually grow, improve, and move the
business forward. With hundreds of strategies, examples, and a
six-step process,
Entrepreneur Susan Solovic, an expert in business survival
tactics, explains how to continually grow, improve, and move the
business forward. With hundreds of strategies, examples, and a
six-step process,The One-Percent Edge
The One-Percent Edge explains how to:
explains how to:Put energy into profitable areas and trim dead weight
Put energy into profitable areas and trim dead weightRaise prices by selling value instead of things
Raise prices by selling value instead of thingsAccess new markets by adapting products or services
Access new markets by adapting products or servicesHire the right team players
Hire the right team playersTurn customers into brand ambassadors
Turn customers into brand ambassadorsFind your own niche and avoid imitating
Find your own niche and avoid imitatingAnd more
And moreWhen change happens swiftly and often, even successful brands
are vulnerable. Businesses with the edge are constantly
evolving…and pulling ahead of the pack.
When change happens swiftly and often, even successful brands
are vulnerable. Businesses with the edge are constantly
evolving…and pulling ahead of the pack.
