The Science Of Marketing: When To Tweet, What To Post, How To Blog, And Other Proven Strategies
by Dan Zarrella /
2013 / English / EPUB
3.9 MB Download
Scientific marketing research delivers proven marketing tactics
and tips
Scientific marketing research delivers proven marketing tactics
and tipsThe Science of Marketing
The Science of Marketing applies a scientific approach to
the way businesses and brands approach marketing. It uses a
combination of marketing, statistical, and psychological research
to explain why and, more importantly, how, companies should adapt
marketing strategies such as blogging, social media, email
marketing, and webinars to achieve maximium results.
applies a scientific approach to
the way businesses and brands approach marketing. It uses a
combination of marketing, statistical, and psychological research
to explain why and, more importantly, how, companies should adapt
marketing strategies such as blogging, social media, email
marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns and
rainbows" strategy that simply encourages companies to love their
customers and hug their followers. Instead, the book offers more
substantial, proven tactics and tips gathered through scientific
research and techniques.
The book contradicts what the author calls the "unicorns and
rainbows" strategy that simply encourages companies to love their
customers and hug their followers. Instead, the book offers more
substantial, proven tactics and tips gathered through scientific
research and techniques.Lists what time of day and what day of the week the most
retweets occur
Lists what time of day and what day of the week the most
retweets occurExplains why weekends are best for Facebook sharing, which
blog posts lead to comments, why early mornings are best for
emails, and how to blog to acquire links
Explains why weekends are best for Facebook sharing, which
blog posts lead to comments, why early mornings are best for
emails, and how to blog to acquire linksDescribes how to avoid crowding your content
Describes how to avoid crowding your contentThe Science of Marketing
The Science of Marketing provides the research and tools
to help you make a stronger impact in the digital marketing
space.
provides the research and tools
to help you make a stronger impact in the digital marketing
space.
