The Ten Faces Of Innovation: Ideo's Strategies For Beating The Devil's Advocate & Driving Creativity Throughout Your Organization
by Thomas Kelley /
2005 / English / PDF
5.1 MB Download
The managing director of IDEO and author of The Art of Innovation explains how to incorporate the strategies used by IDEO, a famed design firm, to foster ingenuity and creativity within their organization into one's own corporate culture, explaining how to counter the debilitating influence of the devil's advocate. 30,000 first printing.