Tourism Marketing: A Strategic Approach
by Nilanjan Ray /
2017 / English / PDF
30.3 MB Download
Tourism Marketing: A Strategic Approach
Tourism Marketing: A Strategic Approach presents a
variety of practical application tools, skills, practices,
models, approaches, and strategies that are proving themselves
effective in tourism marketing. The volume considers overall
infrastructure, socioeconomic conditions, and modern tourism
business infrastructure in discussing the efficiency of good
strategies and practices and their impact on business and
economic growth. Tourism is one of the fastest growing
industries, and in the next few decades, it will play a role in
many fields, such human resources, national economic growth, and
more.
presents a
variety of practical application tools, skills, practices,
models, approaches, and strategies that are proving themselves
effective in tourism marketing. The volume considers overall
infrastructure, socioeconomic conditions, and modern tourism
business infrastructure in discussing the efficiency of good
strategies and practices and their impact on business and
economic growth. Tourism is one of the fastest growing
industries, and in the next few decades, it will play a role in
many fields, such human resources, national economic growth, and
more.