Unleashing The Innovators: How Mature Companies Find New Life With Startups
by Jim Stengel /
2017 / English / EPUB
4.8 MB Download
Today's established companies must find new ways to reignite
their entrepreneurial DNA and jumpstart revenues--or risk losing
their way. By working with startup companies, Jim Stengel, renowned
consultant to Fortune 500 companies and the former global marketing
officer for Procter & Gamble, says that legacy companies can
renew themselves: by acquiring new technology and creating new
business lines; relearning the need for speed; sparking innovation;
and learning from failures.
Today's established companies must find new ways to reignite
their entrepreneurial DNA and jumpstart revenues--or risk losing
their way. By working with startup companies, Jim Stengel, renowned
consultant to Fortune 500 companies and the former global marketing
officer for Procter & Gamble, says that legacy companies can
renew themselves: by acquiring new technology and creating new
business lines; relearning the need for speed; sparking innovation;
and learning from failures.
At P&G, Stengel saw the importance of establishing partnerships
with the startup world in order to learn how to better innovate.
Relying on extensive interviews with innovation leaders at
enterprise companies and startups, Stengel’s
At P&G, Stengel saw the importance of establishing partnerships
with the startup world in order to learn how to better innovate.
Relying on extensive interviews with innovation leaders at
enterprise companies and startups, Stengel’sUnleashing the
Innovators
Unleashing the
Innovators takes readers inside such storied companies as GE
and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to
see what they are learning from their alliances with entrepreneurs.
Stengel also explores how even 20- and 30-year-old "startups" like
Amazon, Google, and Facebook can reinvent themselves--and what
managers at legacy companies everywhere can learn from them.
takes readers inside such storied companies as GE
and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to
see what they are learning from their alliances with entrepreneurs.
Stengel also explores how even 20- and 30-year-old "startups" like
Amazon, Google, and Facebook can reinvent themselves--and what
managers at legacy companies everywhere can learn from them.
Drawing on a specially commissioned global study of over 200
established corporations and startups, conducted by research
consultancy OgilvyRED, Stengel found that companies with successful
startup partnerships are three times more likely to change their
culture to be more innovative.
Drawing on a specially commissioned global study of over 200
established corporations and startups, conducted by research
consultancy OgilvyRED, Stengel found that companies with successful
startup partnerships are three times more likely to change their
culture to be more innovative.
Filled with indepth stories from the front lines of today’s most
forward-looking companies,
Filled with indepth stories from the front lines of today’s most
forward-looking companies,Unleashing the Innovators
Unleashing the Innovators shows
how companies of all sizes can better navigate today’s changing
landscape, accelerate innovation, increase revenues, and improve
their customer relationships.
shows
how companies of all sizes can better navigate today’s changing
landscape, accelerate innovation, increase revenues, and improve
their customer relationships.