Value Creation And The Internet Of Things: How The Behavior Economy Will Shape The 4th Industrial Revolution
by Alexander Manu /
2015 / English / PDF
2.2 MB Download
We live in a behavior economy, an environment in which people no
longer engage with companies just by purchasing things, but they
seek engagement with services that allow them to behave, to leave a
mark, and to participate in the community of others. The economic
model promoted by the behavior economy is a model where behavior is
the only goal of our actions, and where intrinsic motivation is the
key to participation, engagement, and the satisfaction of multiple
dimensions of value. Value Creation and the Internet of Things
describes value delivery and consumption, and the mechanisms by
which new value is captured and created, in enterprises dedicated
to competing and prospering in this new environment. This book is
significant in the context of the Internet of Things becoming
mainstream, forcing organizations to re-examine their value
creation methodologies in light of new consumer behavior and
expectations. The Internet of Things will reframe the existence of
the ones enriched by it. It will do so not because it can, but
because our motivation will demand it. This is a book about
reframing reality for new and incumbent organizations. The reality
to reframe is not an imaginary one, but the immediate reality in
which one operates: the behavior economy.
We live in a behavior economy, an environment in which people no
longer engage with companies just by purchasing things, but they
seek engagement with services that allow them to behave, to leave a
mark, and to participate in the community of others. The economic
model promoted by the behavior economy is a model where behavior is
the only goal of our actions, and where intrinsic motivation is the
key to participation, engagement, and the satisfaction of multiple
dimensions of value. Value Creation and the Internet of Things
describes value delivery and consumption, and the mechanisms by
which new value is captured and created, in enterprises dedicated
to competing and prospering in this new environment. This book is
significant in the context of the Internet of Things becoming
mainstream, forcing organizations to re-examine their value
creation methodologies in light of new consumer behavior and
expectations. The Internet of Things will reframe the existence of
the ones enriched by it. It will do so not because it can, but
because our motivation will demand it. This is a book about
reframing reality for new and incumbent organizations. The reality
to reframe is not an imaginary one, but the immediate reality in
which one operates: the behavior economy.
