Visual Marketing: From Attention To Action (marketing And Consumer Psychology Series)
by Rik Pieters /
2007 / English / PDF
5 MB Download
This comprehensive volume aims to further research and theory
development in visual marketing. By bringing together leading
researchers in the field, it strives to contribute to the
establishment of visual marketing as a coherent discipline. The
chapters represent an array of issues in visual marketing. They
address three areas in theory: attention and perception, visual
cognition and action and choice. The chapters go beyond what is
known, and offer in many cases a more speculative and visionary
account of the directions that visual marketing research could
and should take.
This comprehensive volume aims to further research and theory
development in visual marketing. By bringing together leading
researchers in the field, it strives to contribute to the
establishment of visual marketing as a coherent discipline. The
chapters represent an array of issues in visual marketing. They
address three areas in theory: attention and perception, visual
cognition and action and choice. The chapters go beyond what is
known, and offer in many cases a more speculative and visionary
account of the directions that visual marketing research could
and should take.
Rather than being confined to advertising only, this new volume
shows how visual marketing permeates almost all consumer and
marketing activities. It will be of interest to undergraduate and
graduate students in marketing, management, industrial design,
and consumer and social psychology. Professional practitioners,
especially those involved with marketing communications, retail,
and in store marketing and market research, will also benefit
from the empirically based and innovative ideas put forth in this
book.
Rather than being confined to advertising only, this new volume
shows how visual marketing permeates almost all consumer and
marketing activities. It will be of interest to undergraduate and
graduate students in marketing, management, industrial design,
and consumer and social psychology. Professional practitioners,
especially those involved with marketing communications, retail,
and in store marketing and market research, will also benefit
from the empirically based and innovative ideas put forth in this
book.
