Winning Behavior - What The Smartest, Most Successful Companies Do Differently
by Bacon /
2017 / English / CHM
17.5 MB Download
"Winning Behavior" gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.
