Internet, Phone, Mail, And Mixed-mode Surveys: The Tailored Design Method
by Don A. Dillman /
2014 / English / PDF
11.9 MB Download
The classic survey design reference, updated for the digital
age
The classic survey design reference, updated for the digital
age
For over two decades, Dillman's classic text on survey design has
aided both students and professionals in effectively planning and
conducting mail, telephone, and, more recently, Internet surveys.
The new edition is thoroughly updated and revised, and covers all
aspects of survey research. It features expanded coverage of
mobile phones, tablets, and the use of do-it-yourself surveys,
and Dillman's unique Tailored Design Method is also thoroughly
explained. This invaluable resource is crucial for any researcher
seeking to increase response rates and obtain high-quality
feedback from survey questions. Consistent with current emphasis
on the visual and aural, the new edition is complemented by
copious examples within the text and accompanying website.
For over two decades, Dillman's classic text on survey design has
aided both students and professionals in effectively planning and
conducting mail, telephone, and, more recently, Internet surveys.
The new edition is thoroughly updated and revised, and covers all
aspects of survey research. It features expanded coverage of
mobile phones, tablets, and the use of do-it-yourself surveys,
and Dillman's unique Tailored Design Method is also thoroughly
explained. This invaluable resource is crucial for any researcher
seeking to increase response rates and obtain high-quality
feedback from survey questions. Consistent with current emphasis
on the visual and aural, the new edition is complemented by
copious examples within the text and accompanying website.
This heavily revised
This heavily revisedFourth Edition
Fourth Edition includes:
includes:Strategies and tactics for determining the needs of a given
survey, how to design it, and how to effectively administer it
Strategies and tactics for determining the needs of a given
survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to
maximum advantage
How and when to use mail, telephone, and Internet surveys to
maximum advantageProven techniques to increase response rates
Proven techniques to increase response ratesGuidance on how to obtain high-quality feedback from mail,
electronic, and other self-administered surveys
Guidance on how to obtain high-quality feedback from mail,
electronic, and other self-administered surveysDirection on how to construct effective questionnaires,
including considerations of layout
Direction on how to construct effective questionnaires,
including considerations of layoutThe effects of sponsorship on the response rates of surveys
The effects of sponsorship on the response rates of surveysUse of capabilities provided by newly mass-used media:
interactivity, presentation of aural and visual stimuli.
Use of capabilities provided by newly mass-used media:
interactivity, presentation of aural and visual stimuli.The
TheFourth Edition
Fourth Edition reintroduces the
telephone—including coordinating land and mobile.
reintroduces the
telephone—including coordinating land and mobile.
Grounded in the best research, the book offers practical how-to
guidelines and detailed examples for practitioners and students
alike.
Grounded in the best research, the book offers practical how-to
guidelines and detailed examples for practitioners and students
alike.