Online Political Communication: How To Use The Web To Build Consensus And Boost Participation
by Gianluca Giansante /
2015 / English / PDF
3.4 MB Download
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
