Public Relations: Strategies And Tactics, Global Edition
by Glen T. Cameron /
2014 / English / PDF
11.6 MB Download
Clearly explains the basic concepts, strategies, and
tactics of today’s public relations practice
Clearly explains the basic concepts, strategies, and
tactics of today’s public relations practicePublic Relations: Strategies and Tactics
Public Relations: Strategies and Tactics uses real-world
case studies and examples to explain the basic concepts and
theory behind modern public relations practice. This
comprehensive text is grounded in scholarship and includes
references to landmark studies and time-honored public relations
techniques. The writing is geared to undergraduates, and many
colorful charts and photos are used to enhance major
concepts.
uses real-world
case studies and examples to explain the basic concepts and
theory behind modern public relations practice. This
comprehensive text is grounded in scholarship and includes
references to landmark studies and time-honored public relations
techniques. The writing is geared to undergraduates, and many
colorful charts and photos are used to enhance major
concepts.
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MySearchLab is a part of the Wilcox/Cameron/Reber program.
Research and writing tools, including access to academic
journals, help students understand critical thinking in even
greater depth. To provide students with flexibility, students can
download the eText to a tablet using the free Pearson eText app.ALERT:
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