Public Relations: Strategies And Tactics, Global Edition

Public Relations: Strategies And Tactics, Global Edition
by Glen T. Cameron / / / PDF


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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practicePublic Relations: Strategies and Tactics

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.ALERT: 

ALERT:Before you purchase, check with your instructor or review your course syllabus to ensure that you 

Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN

select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, 

. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID

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