The Politics Of Emotions, Candidates, And Choices
by Heather E. Yates /
2016 / English / PDF
2 MB Download
Anchored in the idea that political campaigns matter to electoral
outcomes,
Anchored in the idea that political campaigns matter to electoral
outcomes,The Politics of Emotions, Candidates and Choices
The Politics of Emotions, Candidates and Choices
analyzes the dynamics of emotional voting and decision-making over
the course of three presidential elections between 2004 and
2012. Each presidential campaign reflects a unique tone and
mood, which influences voters’ perceptions of choices and candidate
image. Accounting for the idiosyncratic nature of a campaign
environment and a candidate’s message, this analysis isolates
specific emotional dimensions that were influential on voters’
appraisals of specific campaign issues. Relying on the Affective
Intelligence theory and the Transfer-of-Affect thesis to narrate
the causal relationships between voters’ emotional responses and
issue appraisals, this book illustrates the specific electoral
contexts when voters’ emotions are trusted as political knowledge
and transferred to their beliefs about certain policies.
analyzes the dynamics of emotional voting and decision-making over
the course of three presidential elections between 2004 and
2012. Each presidential campaign reflects a unique tone and
mood, which influences voters’ perceptions of choices and candidate
image. Accounting for the idiosyncratic nature of a campaign
environment and a candidate’s message, this analysis isolates
specific emotional dimensions that were influential on voters’
appraisals of specific campaign issues. Relying on the Affective
Intelligence theory and the Transfer-of-Affect thesis to narrate
the causal relationships between voters’ emotional responses and
issue appraisals, this book illustrates the specific electoral
contexts when voters’ emotions are trusted as political knowledge
and transferred to their beliefs about certain policies.
